Saturday, April 09,
SAIL is planning to enlarge its branded products portfolio with a special focus on rural sales. The company is looking at options to introduce branded long and flat products as well as increase its dealership network.*
According to Mr C.S. Verma, Chairman, SAIL, “We have seen that branded products are more popular in rural markets. We are planning to enlarge the portfolio of both long and flat products.”
He, however, did not specify what the new products would be or the expected time of launch of these products.
SAIL produces around 13 million tonnes of steel & hopes to increase its rural sales from the current 7-8 per cent to 9 per cent during the current fiscal.
Mr Verma further added that the company was trying to increase its number of dealers in order to widen its presence in the rural markets.
At present, SAIL has around 2,600 dealers in 265 districts of the country.
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