- November sales up 27% y-o-y
- Retail-led growth drives volumes
Steel Authority of India Limited (SAIL) reported a 27% year-on-year rise in sales in November, underlining resilient demand and effective market execution despite a challenging global steel environment.
Retail sales emerged as a key growth driver during the month, surging by 69% to 0.14 million tonnes (MT) in November 2025, compared with 0.084 MT in the same period last year. The sharp rise was supported by healthy offtake across multiple product categories and distribution channels, including higher domestic saleable steel volumes, increased road dispatches and stronger door deliveries from warehouses.
Notably, SAIL also emerged as the country’s largest seller of TMT bars during the month. Building on the strong monthly performance, SAIL delivered a robust cumulative sales volume of 12.7 MT during the April–November 2025 period, marking a 14% increase over 11.1 MT recorded in the corresponding period last year.
Retail channel performance remained firm during the eight-month period, with sales reaching 0.97 MT, up 13% y-o-y from 0.86 MT. The company attributed this growth to deeper market penetration and ongoing nationwide brand promotion initiatives, which have helped strengthen visibility and customer connect.
According to the company, the strong performance was achieved despite headwinds such as global steel price pressures, demand volatility, and uncertainties stemming from global trade policies and geopolitical developments. SAIL’s ability to navigate these challenges highlights its operational discipline, customer-centric approach, and execution capabilities.
Source: SAIL press release dated on 13 December 2025
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