Steel Authority of India Limited (SAIL) has recorded more than 36% jump in sales during the month of Nov’19 on Y-o-Y basis, the company said in a press release. The company’s sales during Nov’19 stood at 1.40 MnT. The sales figure for November is also one of the industry’s best, reflecting the company’s renewed thrust on marketing strategy to seize the market opportunity.
Mr. Anil Kumar Chaudhary, Chairman, SAIL commented, “SAIL has recorded a handsome jump in sales for Nov’19 and with the promising future outlook, the company expects a positive consumption sentiment. While focusing on ramping up its production particularly from its modernized units, the company is also taking several customer-centric measures including providing customized products”.
The company has already launched a cost control drive across its plants and units with the motto of ‘doing more with less’. This is expected to bring down the cost of production which is a key factor in achieving higher profitability. At the same time, picking the pulse of consumers, SAIL is focusing to enhance its product range to suit the customers’ requirements along with increasing value added products to its basket. The recently launched branded products like SAIL-SeQR TMT and NEX, the new age structurals, are now well accepted products in the market.
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